art direction | graphic design

SoulCycle at home bike portion of the “Mind Altering Fitness” 2021 Campaign, including TVC, paid and organic social, web refresh, OOH. This Equinox+ campaign leveled up to SoulCycle’s Mind Altering Fitness brand refresh.

Director: Rich Ellis
DP: Andrew Price
Photographer: Doug Segars

Creative Director: Mike Cuthell
Art Director: Jeana Kolson Holmes
Senior Motion Designer: Blake Morrison
Senior Graphic Designer: John Patrikas
Junior Graphic Designer: Sakura Tateiwa
Post Editor: Raffi Asdourian
Producer: Katie Volker
Senior Copywriters: Olivia Bales, Mike Santoro

Initial Process Work and Sketches:

WIP Film Storyboard

Final Web Modules and Banners

Tactical Social Pulse Treatments

Studio Windows

Instructor Stills

At Home Rider Stills