SoulCycle at home bike portion of the “Mind Altering Fitness” 2021 Campaign, including TVC, paid and organic social, web refresh, OOH. This Equinox+ campaign leveled up to SoulCycle’s Mind Altering Fitness brand refresh.
Director: Rich Ellis
DP: Andrew Price
Photographer: Doug Segars
Creative Director: Mike Cuthell
Art Director: Jeana Kolson Holmes
Senior Motion Designer: Blake Morrison
Senior Graphic Designer: John Patrikas
Junior Graphic Designer: Sakura Tateiwa
Post Editor: Raffi Asdourian
Producer: Katie Volker
Senior Copywriters: Olivia Bales, Mike Santoro
Director: Rich Ellis
DP: Andrew Price
Photographer: Doug Segars
Creative Director: Mike Cuthell
Art Director: Jeana Kolson Holmes
Senior Motion Designer: Blake Morrison
Senior Graphic Designer: John Patrikas
Junior Graphic Designer: Sakura Tateiwa
Post Editor: Raffi Asdourian
Producer: Katie Volker
Senior Copywriters: Olivia Bales, Mike Santoro
Initial Process Work and Sketches:
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WIP Film Storyboard
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Final Web Modules and Banners
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Tactical Social Pulse Treatments
WIP Film Storyboard
Final Web Modules and Banners
Tactical Social Pulse Treatments
Studio Windows
Instructor Stills
At Home Rider Stills
