SoulCycle at home bike portion of the “Mind Altering Fitness” 2021 Campaign, including TVC, paid and organic social, web refresh, OOH. This Equinox+ campaign leveled up to SoulCycle’s Mind Altering Fitness brand refresh.
Director: Rich Ellis
DP: Andrew Price
Photographer: Doug Segars
Creative Director: Mike Cuthell
Art Director: Jeana Kolson Holmes
Senior Motion Designer: Blake Morrison
Senior Graphic Designer: John Patrikas
Junior Graphic Designer: Sakura Tateiwa
Post Editor: Raffi Asdourian
Producer: Katie Volker
Senior Copywriters: Olivia Bales, Mike Santoro
Director: Rich Ellis
DP: Andrew Price
Photographer: Doug Segars
Creative Director: Mike Cuthell
Art Director: Jeana Kolson Holmes
Senior Motion Designer: Blake Morrison
Senior Graphic Designer: John Patrikas
Junior Graphic Designer: Sakura Tateiwa
Post Editor: Raffi Asdourian
Producer: Katie Volker
Senior Copywriters: Olivia Bales, Mike Santoro
Initial Process Work and Sketches:
WIP Film Storyboard
Final Web Modules and Banners
Tactical Social Pulse Treatments
WIP Film Storyboard
Final Web Modules and Banners
Tactical Social Pulse Treatments
Studio Windows
Instructor Stills
At Home Rider Stills