![](https://freight.cargo.site/t/original/i/50d98e5268ea52c3f7958ca5e7f1dda80f8af8dec53c273c134ac9486896fbc2/Naadam01001.png)
Concept, strategy, messaging, and art direction for Naadam SS18 product launch. Scope included naming and creating a sub-brand called “Ultrathin.”
Creative Director: Tony Blahd
Associate Creative Director: Jeana Kolson Holmes
Creative Director: Tony Blahd
Associate Creative Director: Jeana Kolson Holmes
![](https://freight.cargo.site/t/original/i/4ba094bfda42701bd5b03c456f85c7545b7182519df4378ed7c5f1232e46c187/Website.gif)
![](https://freight.cargo.site/t/original/i/663baa5616b59ac08c0e7bb1acb08807b46759941c2c8c263aae797a4b80d8e3/Naadam01002.png)
![](https://freight.cargo.site/t/original/i/f46e38443c5622a73226e8de6b74f17de1fec81a09d6b9721fd472f9d0f7ddcf/Naadam01003.png)
![](https://freight.cargo.site/t/original/i/c731dfa997ea28179710b9782a0af5769c140a714c166f453bd285b882b1c103/Naadam01004.png)
![](https://freight.cargo.site/t/original/i/d8143e9d28e40d24b991ca4d3dc3eca4feb2d418f1865cacee9d4d2b454d5877/Naadam01005.png)
![](https://freight.cargo.site/t/original/i/48c5167d422e88c4cb752306aec75e78a01631eef0a47a10f623589fbaad3df5/goldpackaging.png)
![](https://freight.cargo.site/t/original/i/463821784fbd7e89fe2b7cd27679cf25ca4e1002db829901cfec3527c08fddcf/silverpackaging.png)