Launch of the new Hims 2-in-1 Sex Rx + Testosterone Support Pill. Included a lifestyle shoot to build out the visual world for the launch, across email, paid and organic social, in-app, OLV and more.

Photographer/Director: Jared Ryder
DP: Brian Beckwith
Producer: Maria Sutherland
Hims Senior Art Director: Jeana Kolson Holmes
Hims Producer: Shidume Lozada
Hims Senior Designer, Social: Antonio Marble
Production Designer: Tess Parker
Wardrobe: Caro Son
Grooming: Cassandra Normhill

Stills

Paid Social

Landing Pages - Desktop & Mobile


Process