Hers Multicategory “We Can’t / We Can’t” TVC campaign. Shot in Mexico City, this was our first Hers multicategory brand level spot, focusing on building awareness and purchase intent for the hair loss and mental health categories.

Photographer/Director: India Sleem
DP: Cambio
Producer: Whitney Jackson
Hers Senior Art Director: Jeana Kolson Holmes
Hers Lead Copywriter: Elise Sokolow
Hers Producer: Shidume Lozada

Stills

Process