Hers Multicategory “Small Steps / Big Changes” TVC campaign. This was our first in-studio Hers brand spot, focusing on building awareness and purchase intent for the hair loss, weight loss, and mental health categories.

Photographer/Director: Geordie Wood
DP: Julian Kapadia
Producer: Carly Hoff
Hers Senior Art Director: Jeana Kolson Holmes
Hers Staff Copywriter: Sam Bartos
Hers Producer: Sophie Fyfield
Set Designer: Lauren Nikrooz
Wardrobe: Sasha Kelly
Makeup: Junko Kioka
Hair: E Williams

Stills

Process