![](https://freight.cargo.site/t/original/i/e615be022bdae6809c5c4dd2885b60355d896569997f97dc46e813ac247ff12f/Adidas002.jpg)
Event identity and art direction for Adidas x Popsugar launch of the new colorway of the UltraBOOST X.
Creative Director: Tony Blahd
Associate Creative Director: Jeana Kolson Holmes
Lead Set Designer: Lydia Fine
Creative Director: Tony Blahd
Associate Creative Director: Jeana Kolson Holmes
Lead Set Designer: Lydia Fine
![](https://freight.cargo.site/t/original/i/54621132b6b98f68352ed7b36b583748382094fd74b7cf346d975dfedfd66f96/Adidas001.jpg)
![](https://freight.cargo.site/t/original/i/7e2b7693d1eef9c12a4b04ea1cc389d9f59979d214ad433b5c1f51527c215c43/Adidas003.jpg)
![](https://freight.cargo.site/t/original/i/b7c425f5ffe4044f3ddf1983479de0814584393400a0bc08c13a204fd60fd0ec/Adidas004.jpg)
![](https://freight.cargo.site/t/original/i/4e8e68cb41baa53e7f61a55d4a831c7261762a9a37f8c991b81fec2683118daf/Adidas005.jpg)